Nautica’s Ocean2Ocean campaign features the people, places and stories of coastal regions that inspire and highlight those who share the brands deep passion and commitment to the water. To support the initiative, an immersive and engaging experience was created that promoted brand interaction though social sharing.
Contributions included Creative Direction of the ideation, story boards and conceptual design, aligning with the client to define the IA and UX and as a technical advisor to the third-party development teams.
