Guess! Watches was on the verge of launching a new line of mens watches globally. To support the initiative, an immersive and engaging experience was created that promoted brand interaction though social sharing and to bridge the gap between retail, print advertising and the digital world.
Contributions included Creative Direction of the ideation, story boards and conceptual design, aligning with the client to define the IA and UX and as a technical advisor to the third-party development teams.
