Ultra-premium, luxury tequila isn’t for everyone. With a start up mentality, identifying the target wouldn't be enough – they needed to be truly engaged to attract them. The brand website and social strategy were rebuilt to compliment all marketing activities and more effectively embody the ethos of the brand while celebrating the unique lifestyle around it. The result, a 200% increase in annual revenue for 5 years that led to the company’s acquisition by Diageo/Combs Wine & Spirits in 2014.
Contributions included aligning with the client to define the IA and UX, defining the visual styles for the responsive experience, architecting a mobile first responsive framework and developing the front-end code.
