Guess! Watches was on the verge of launching an extensive new line of watches globally. To support their initiative, the digital properties were refreshed and retargeted to engage consumers and bridge the gap between retail, print advertising and the digital world.
Contributions included aligning with the client to define the IA and UX, defining the visual styles for the entire refresh, defining a visual style guide for implementation and providing code direction to the third-party development teams.
