Leo Schachter Diamonds was on the verge of launching a new line of diamond jewelry globally. To support the initiative, an immersive and engaging experience was created to provide retailers a custom experience that could be shared with customers and a way to bridge the gap between retail, print advertising and the digital world.
Contributions included aligning with the client to define the IA and UX, defining the visual styles for the experience, and providing code direction to the development teams.
