For more than 165 years, ARM & HAMMER Baking Soda's familiar yellow box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER brand name. Today, ARM & HAMMER manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body. To support the brands continued a growth, a multi-brand digital presence was created.
Contributions included coordinating with the internal IA and UX teams, and defining the visual styles for the entire multi-brand experience.
